Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. If a technology aggregator or marketplace has 1,000 businesses that rely on them for office technology, each of those customers is a significant potential sales, service, and ongoing supply contract opportunity.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Directive Agency

JUNE 10, 2020

If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Rev

OCTOBER 15, 2018

She spent nearly a decade as Director of Online Acquisition and Global Paid Media at Symantec and has won awards for excellence in media and the Equality Impact Award for breaking industry barriers. Augment skill gaps with agencies and outside consultants, as possible. Get the 32-page ebook “How to Scale Demand Operations”.

Marketing AI 109

Marketing AI Top of Funnel Enterprise Management Demand Generation Agencies 109

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? What does an independent demand generation marketer look like?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Engagio

MARCH 25, 2019

With many of today’s most lucrative industries, including computer software, healthcare technology, marketing and advertising, generating more than half of their revenue through social selling, it’s clear this is the new tool of choice for B2B marketers. It’s simple, really. Personalized Video is Here to Stay.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

LEADership

SEPTEMBER 23, 2014

Although I have always aimed to and done things differently, I hadn’t really thought about why. In the context of B2B marketing, I consider this strategy immensely useful. With most of us B2B marketers, pre-eminence appears to be the most overlooked quality, and yet, it is to my mind, the most essential. Remove the barriers.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Demand Generation Agencies Sample 40

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Metadata

JULY 21, 2022

A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. Fashion Auto Ecommerce B2B. This micro-blogging site exists to help users connect, communicate, and share their thoughts. B2B Tech Software Travel Finance Academia. And you can find them on Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies. Final Thoughts.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management , as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies. Final Thoughts.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

SWZD

JULY 31, 2019

Demand Generation at MicroStrategy. How does a company bring together its demand generation data from disparate silos to create a unified strategy? This was what we learned in the fascinating conversation we had with Elizabeth Clor , Vice President of Demand Generation at MicroStrategy. About MicroStrategy.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Lead Ranking Demand 48

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days?

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Engagio

DECEMBER 4, 2023

Austin Jouett Senior US Sales Development Representative, Intentify Demand Why you should follow Austin: Austin focuses on collaborating with multiple AEs to identify, qualify, and engage high-value prospects across various industries and regions. She enjoys diving into discussions about sales development, leadership, and management.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

SWZD

AUGUST 1, 2019

Demand Generation at MicroStrategy. How does a company bring together its demand generation data from disparate silos to create a unified strategy? This was what we learned in the fascinating conversation we had with Elizabeth Clor , Vice President of Demand Generation at MicroStrategy. About MicroStrategy.

Lead Ranking 48

Lead Ranking Demand Generation Agencies Marketing Qualified Leads Enterprise Management 48

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JUNE 12, 2009

HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Content Marketing is your way to cut through the noise and hop over the barriers. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Marketing Craftmanship

MARCH 27, 2013

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Increasingly, registration barriers lose more leads than they generate.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Digital B2B Marketing

MARCH 31, 2011

In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. For a mid-sized B2B marketer, a $3 million dollar budget swing is sizable. This Matters.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Hubspot

DECEMBER 16, 2013

More simply, content turns brands into thought leaders. The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Email, Social, Demand Generation, etc.) 1) Remove political barriers. 2) Set team-wide goals.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Golden Spiral

NOVEMBER 20, 2020

Mia is the Director of Demand Generation for Finalsite where she has risen through the ranks while training a dynamic team of writers and digital marketers. The Top Research Organizations for Your B2B Product Strategy. A clear, bold assertion is the cornerstone of leadership. gain more clicks. convert more users.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. The Deputy platform enables users to schedule in line with demand, prepare accurate payroll, and communicate more clearly.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98