B2B Sales Personalization Purchase SIC 
Lead Forensics
FEBRUARY 1, 2024
As your business grows, you might need to find new B2B Rockstars to expand your sales team. And when it takes just seven seconds to make that all-important first impression, it’s crucial your new sales gurus are clued up and ready to impress. How can you relate to your prospect?
SalesIntel
FEBRUARY 8, 2023
Audience segmentation is to B2B businesses what dessert is like to your favorite meal. Done well, it can cause up to 5X improvements in your sales and marketing results. Every marketer and sales manager wants market segmentation to paint a more realistic image of their customer base, but they’re not quite sure where to begin.
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Learn from the Pros
MARCH 21, 2024
As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Enhanced Personalization – First-party data helps you understand customers’ preferences and needs way more than third-party data.
Rev
OCTOBER 9, 2019
Wait, what B2B marketing crisis? So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020? the next B2B marketing crisis). . The need to get more from your B2B marketing with a lot less. Advertisement.
Biznology
AUGUST 26, 2013
Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Here are the elements you are likely to want to capture and maintain in a B2B marketing database.
SalesIntel
MAY 17, 2023
B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. B2B data feeds your pipeline the target accounts and contacts needed for company growth.
SalesIntel
APRIL 22, 2022
B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Paired with contact data such as emails and mobile phones, you get access to data such as SIC, company size, revenue, team size, location, funding, and more. Firmographics.
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