Paul Gillin

MAY 13, 2010

Websites are developed by people who work at the company and who are very knowledgeable about the business. This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Tags: B-to-B marketing website. Do you humanize your company? Let your people go.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 17, 2010

Recruiters have found that social channels are far more effective in identifying prospective employees than recruitment advertising sources and that prospects came into the hiring cycle with a better understanding and more enthusiasm about the company they were hoping to work for. Fortunately, B2B social media is all about substance.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JULY 8, 2010

Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. In addition, if you are VP-level or above, make sure to contact <name withheld> of Oracle‘s Corporate Communications team to discuss work related blogs.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. However, marketing usually carries the ball and turf wars prevent them from working cooperatively with other groups. Blaming the Tools. Social marketing is hard.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

The average click through rate is 0.1%, banners don’t work anymore and people are much more likely to trust peer to peer recommendations than traditional advertising.” – Joe Fields. “No “[Workforce brand ambassador programs are] a win/win. No longer will marketers schedule an email campaign for Wednesday morning at 10 AM.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

OCTOBER 11, 2012

Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. You have 15 minutes to edit anything you post in a group, so check your work to make sure your description isn’t a carbon copy of the item to which you link. Use Active Voice. Write like you talk.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.

Process 50

Process Word of Mouth Forecasting Lock-In 50