Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Social media use soars among b-to-b marketers. FTC Urged To Clamp Down On Data Collection Online.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

AUGUST 1, 2011

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. It’s not about hard-selling or blasting out promotional “spam” as updates. The fuel for this engine is content. View Billy's Other Blog Posts.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

OCTOBER 21, 2011

” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. The more non-promotional, the more valuable. B to B (18). don’t know your company.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). What's not as obvious is the value of what I call second order promotion. It does take some effort to promote it.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28