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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. The more non-promotional, the more valuable. Unfortunately, not all content is created equal.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). What's not as obvious is the value of what I call second order promotion. It does take some effort to promote it.