Remove B to B Remove Business to Business Remove Promotion Remove Salesforce.com
article thumbnail

Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. It’s not about hard-selling or blasting out promotional “spam” as updates. Think of social media as a social business function.

article thumbnail

Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. What should small business to business organizations consider priority relative to customer-facing activities? Some companies we work with have created customized programs for this purpose.

article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. The more non-promotional, the more valuable. B to B (18). Business (266).