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Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

Privacy is probably one of the least appealing topics in marketing. Alongside lead generation and data hygiene calling, she offers GDPR compliance services. The post Are you ready for GDPR, Europe’s upcoming data privacy requirements? But this one’s a doozy. Most B2B marketers have customers worldwide. Like this post?

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Lead Generation. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July.

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5 Simple Steps to Ruin Marketing Automation

ANNUITAS

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. You must adhere to the laws regarding privacy and email governance for each country you send communications to (and they are all different).

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Let your B2B content run free–the case against gating

Biznology

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

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Business Value of Social Networking

Industrial Marketing Today

But like many b-to-b marketers, I’m not sure how it has impacted my business. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Social media use soars among b-to-b marketers. Study: More than 19% of leads are rejected as faulty. Facebook upgrades privacy settings. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Twitter announces an API to help control, standardize and mainstream retweeting.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Comparing Google and Other Leading Messaging Security Solutions. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure. Network Monitoring. Disaster Recovery. Load Balancing. Operating Systems.