The ROI Guy

SEPTEMBER 17, 2010

Customization of the content can be generated prior to presenting the content, such as using registration profiles to customize the e-mail blast, or in real time, like a dynamic white paper that asks the customer a few questions and then completely tunes the white paper based on profile, stage in buying cycle, opportunity and need.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Personal IT Organization Enterprise Partner/Vendor. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. How to Be a Supremely Productive Person: A Chat With John Halamka. WHITE PAPERS. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. And if you do reach out to buyers, adding personalized value to every outreach is required.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

B2B Digital Marketer

OCTOBER 19, 2020

Raza Imam is an entrepreneur, author, speaker, and coach with a passion for digital marketing and personal development. As an entrepreneur since college, he’s always been interested in the relationship between personal development and business. Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Personal IT Organization Enterprise Partner/Vendor. Marc Prensky coined this term in 2001, in a paper titled, â??Digital Personal (Managing your own life). Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. src = [link]. }. Webcasts |. Podcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100