Cintell
MARCH 10, 2016
Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Using Personas increases email open rate 2-5 times (Forrester). SiriusDecisions). DemandGen).
Customer Experience Matrix
SEPTEMBER 3, 2009
A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. Where are marketers moving their budgets?
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The ROI Guy
JULY 23, 2015
The study highlights that today’s more empowered buyer is engaging digitally versus personally through most of the cycle. Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years.
The ROI Guy
NOVEMBER 29, 2010
Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. One of the keys to cutting through the noise is to provide buyers with more personalized and meaningful content to transcend generic messaging to create an engaging dialogue.
The ROI Guy
SEPTEMBER 17, 2010
However, of those that did, the results of personalized content have been impressive, with 93 percent said it worked better for them than traditional content, and 43 percent reported that it “worked great.” How fundamental is the shift from product / solution selling to value selling / marketing?
Convince & Convert
MARCH 8, 2012
I’m B-to-B. I’m trying to think about when I activated timeline on my personal page and Facebook did a pretty good job of guessing when I was born and when I was married and the things like that that I had already structured based on my usage of the platform. I make ball bearings. I can’t do social media.”
The ROI Guy
DECEMBER 6, 2010
Better content targeting and personalization is required for 2011 to end “carpet bombing&# B2B marketing techniques, evolving to create a dialogue with buyers to guide them through the decision making process and buying lifecycle with personalized one-to-one advice. Frugalnomics in Full Effect: Forrester and Gartner.
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