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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Experts outline key content marketing trends for 2014 by The Guardian.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. Forrester Wave: Service Desk Management Tools, Q2 2008. A white paper for Software Decision Makers. src = [link]. }. Webcasts |.

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Mainframes.