ViewPoint
MARCH 6, 2014
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. And YouTube in 10th place?
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?
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Webbiquity
DECEMBER 11, 2013
Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Experts outline key content marketing trends for 2014 by The Guardian.
Convince & Convert
MARCH 8, 2012
This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. I’m B-to-B. I can’t do social media.” The RSS feed is: [link].
Adobe Experience Cloud Blog
DECEMBER 15, 2009
A Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse. Social media use soars among b-to-b marketers. Forrester Predicts Huge Growth for Social Media Marketing.
The ROI Guy
DECEMBER 6, 2010
At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.
The ROI Guy
NOVEMBER 29, 2010
Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.
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