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ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? How to use white papers to grow a healthy crop of leads. Blog WritingWhitePapers Twitter Mike_Stelzner. Michael Stelzner.

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Think Outside the B2B Trade Show Booth

MLT Creative

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. client, we made a point not to tweet the landing page for fear of generating unqualified leads.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional.

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Digital Marketing Director at B2B customer service software company Jacada, connecting the organization’s Sales and Marketing Operations. Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. Lee’s Twitter: [link]. Show Transcript.

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Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

Joe’s Twitter: [link]. I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. ” Links and Resources.