Remove B to B Remove Direct Marketing Remove Online Marketing Remove Product
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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 00:36 – Nicoline Maes’ background in B2B Digital Marketing.

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B2B Lead Generation Blog: Targeting Your B2B Lead Generation

markempa

Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.

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2011 B2B Marketing Predictions

Online Marketing Institute

However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. The use of highly targeted Direct Marketing will steadily increase in 2011. I’d love to hear your thoughts. +

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B2B Lead Generation Blog: Inquiry management and search marketing strategy

markempa

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. This is true offline and online. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

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B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. Some of the leads are “hot” and ready to buy while others are long-term and need nurturing.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

On the other hand, the Direct Marketing Association shows spending at $339 billion total in 2008 including $75.9 Assuming that consumers spend about the same amount of time with both, and that advertising on both is equally effective, online media should get a larger share of ad budgets. Where are marketers moving their budgets?

Spending 120
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B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

The company’s newest product, ProteusEngage helps sales leaders take guessing out of the previous “dark-out” periods that so often slow or kill the sale between qualified to close in the process. What time should we be doing all this stuff from a marketing perspective? But, uh, yeah, just always been fun. That’s one.