B to B, Correlation and Personalization

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B to B

Correlation

Personalization

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A: Our consumer play (individual) is to be announced after our B to B play but your thinking is right.

ROMI

ROMI CMO Enterprise Management Work Management

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. History and Correlation. In this chapter, we’ll suggest some approaches.

ROI

ROI Paid Content Social Marketing Webcast

B2B Marketing Zone

Romi Mahajan leaves Microsoft to Join Metavana as CMO

How to Calculate Social Marketing ROI

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