Heinz Marketing

MARCH 26, 2022

B-to-B Marketing Doesn’t Have to Be Boring. This matters because the correlation between revenue and relevance is strong and it starts with an organizational vision. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week.

Analysis 93

Analysis B2B B to B Paid Search Agency 93

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A: Our consumer play (individual) is to be announced after our B to B play but your thinking is right.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

ANNUITAS

MAY 14, 2015

This is why the third talk on the topic, Compensation Dictates Behavior and is Killing B-to-B Alignment led by Tony Jaros , was so interesting to me. Of course there are correlations to lead volume and revenue. And of course there are correlations between dials and appointments or MQLs or SALs or whatever your goal may be.

B to B 100

B to B Correlation Lead Ranking Work Management 100

Paul Gillin

JUNE 24, 2010

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. History and Correlation. In this chapter, we’ll suggest some approaches.

ROI 50

ROI Paid Content Social Marketing Webcast 50