Biznology
FEBRUARY 29, 2012
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.
ViewPoint
MARCH 6, 2014
Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.
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KoMarketing Associates
JUNE 29, 2016
Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era. Search Engine Land.
Convince & Convert
MARCH 8, 2012
This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.
Adobe Experience Cloud Blog
DECEMBER 15, 2009
Salesforce.com announces Chatter, social computing for enterprise companies. YouTube is routinely serving more than a billion video views per day. A Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse.
Paul Gillin
JUNE 17, 2010
This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Companies like Dell, which does 80% of its sales volume with corporate customers, are ideally positioned to take advantage of these new channels.
Webbiquity
DECEMBER 11, 2013
Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) How To Develop A Content Marketing Strategy Framework by BloggerBeat. 1: Content Marketing Week Starts Tomorrow! #2:
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