Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010.

Resources 120

Resources B to B Work Management Marketing Management 120

Biznology

APRIL 2, 2015

Real-time marketing gets real. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. The post Where is B2B data-driven marketing headed?

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

MAY 28, 2014

Are you happy with the quality of the information in your marketing database? A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Probably not.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

FEBRUARY 28, 2014

Early on, I stumbled upon an anonymous blog that reports on the most egregious of these emailers, and connects them to unscrupulous spammers tracked by Spamhaus. It’s pretty hilarious to learn that many of these data sellers are complete fakes, sending identical emails from fake companies and fake addresses. Any other ideas out there?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. Data entered by our sales people ends up as mush in our database. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MAY 28, 2015

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. Of particular importance to data and data-driven marketing are these issues: Inattention to data and the database. With his clients, Ken never says “marketing database.” Everything old is new again.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80