Leadspace

AUGUST 3, 2019

Increasing conversion rates comes down to properly using your marketing data in order to appeal to the right customer at the right time. A proactive database marketing strategy aims to forever improve your buyer-seller relationships. The post 5 Essential Database Marketing Strategies You Need Now appeared first on Leadspace.

Database Marketing 54

Database Marketing Work Management Marketing Management Marketing & Strategy 54

Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

MAY 28, 2014

If I’m a small eCommerce site concerned about the credit card information of my customers, I’ll need to be spoken to much differently that a massive software company who is more concerned about their own proprietary software being hacked. Can you refer to other companies of my size (or in my sector) in email or phone communication?

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

SmartBug Media

AUGUST 11, 2020

A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Stay informed about the latest marketing trends, tools, and technology. How can you determine if a marketing agency is a good investment for your manufacturing company?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Martech Advisor

NOVEMBER 18, 2019

While investment is needed in more than just tech and analytics to produce and act on these insights, those investments are foundational, and many companies don’t have what they need today. It may be easy to forget that database marketing was born to power direct mail, and modern CRM is an evolution of database marketing.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

ViewPoint

SEPTEMBER 29, 2016

By applying market segmentation techniques and testing segments you can identify and then prioritize on those segments that generate the highest return and eliminate those segments where the return is not sufficient to invest the time and money in the clean-up. Traditional Database Marketing Cleanups Miss the Mark – And The Potential.

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

Fount Media

MAY 16, 2021

In a recent study conducted by Lilistsxpanders, email marketing was rated as the best marketing channel in terms of ROI (Return on Investment), with 90 % of companies ranking it as “good” or “excellent.” Fortunately, small businesses may use the Internet to compete with larger, more developed companies.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Database Marketing Marketing Budget 52

Martech

SEPTEMBER 29, 2023

Website personalization: Talk about the arrival of one-to-one marketing communications. By industry, company size and other variables you select, derived from company IP and other identifiers. Mutiny is set up to refresh your website instantly, based on who has stopped by.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. A study by Accenture Strategy found that 41% of consumers switched companies due to a lack of personalization.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. I’ve been thinking about some of the things a marketer could do with this new capability.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. It’s a time-consuming process that involves searching through various sources, collecting and organizing data, and verifying the accuracy of the information.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Biznology

APRIL 2, 2015

Real-time marketing gets real. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. The post Where is B2B data-driven marketing headed?

B2B Marketing 80

B2B Marketing B to B Marketing Management B2B 80

Customer Experience Matrix

FEBRUARY 3, 2010

DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals. By “addressable”, I mean there is information such as a mailing address or phone number that lets the marketer contact the individual. Today I’ll try to be more concrete.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. Data cleansing, also known as data cleaning, ensures that a company’s data is accurate, consistent, and reliable.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Valasys

AUGUST 18, 2020

LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. Using LinkedIn as a marketing platform gives businesses an opportunity to communicate with their networks and find their clients as well. Marketers should promote webinars on LinkedIn.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Industrial Marketing Today

AUGUST 26, 2011

After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Contact(s) information. Parent company/enterprise link.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

MAY 28, 2015

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. Of particular importance to data and data-driven marketing are these issues: Inattention to data and the database. With his clients, Ken never says “marketing database.” Everything old is new again.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? In fact, I’d recommend it.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. I love what I do and working with other B2B marketing pros.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

SEPTEMBER 9, 2009

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Biznology

MAY 28, 2014

Are you happy with the quality of the information in your marketing database? A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Probably not.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

SmartBug Media

FEBRUARY 11, 2021

This means all your emails should have a footer that includes the following: Your Company name. See this step-by-step guide for how to set up your CAN-SPAM email footer information. First Name, Last Name, Email, Company, and so forth), what other types of information are your salespeople currently tracking?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Valasys

AUGUST 29, 2023

By identifying and engaging key decision-makers within target companies, ABM aims to create meaningful and long-lasting relationships that drive business growth. Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Please let us know how they are working for you.

Resources 120

Resources B to B Work Management Marketing Management 120

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. Data entered by our sales people ends up as mush in our database. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

FEBRUARY 28, 2014

Early on, I stumbled upon an anonymous blog that reports on the most egregious of these emailers, and connects them to unscrupulous spammers tracked by Spamhaus. It’s pretty hilarious to learn that many of these data sellers are complete fakes, sending identical emails from fake companies and fake addresses.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Porch Group Media

AUGUST 4, 2020

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database. You may also complete this form for additional information.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Customer Experience Matrix

SEPTEMBER 17, 2009

But, on talking to the company, it turns out there is a pretty interesting product here. What Acxiom has done – and this is so Acxiom – is to ignore the content posted in people’s social media comments or profiles, and just capture the “hard” information about links between people and membership in groups.

Social Media 120

Social Media Segmentation Marketing Management Media 120

The Point

DECEMBER 15, 2020

I’ve written elsewhere in this space that marketing is often an accident of timing , and so, as long as you’re adhering to data privacy rules and providing information of value, it may be months or sometimes years before a prospect has a genuine need and engages with your campaign and your brand in a meaningful way.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

JULY 19, 2010

The two scenarios where I think online events make most sense are: 1) where the value of the information presented is enhanced by live presentation – for example, a particularly well-known or dynamic speaker, or a product whose functionality doesn’t translate as well to the printed page. What’s the most common Webinar mistake companies make?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

MAY 6, 2010

For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk. How much information does a sales rep have about a qualified lead? How easy is it for reps to glean the names of decision-makers at companies responding to your marketing campaigns?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100