Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010.

Resources 120

Resources B to B Work Management Marketing Management 120

Biznology

APRIL 2, 2015

Real-time marketing gets real. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. The post Where is B2B data-driven marketing headed?

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

MAY 28, 2014

Are you happy with the quality of the information in your marketing database? A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Probably not.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

FEBRUARY 28, 2014

Early on, I stumbled upon an anonymous blog that reports on the most egregious of these emailers, and connects them to unscrupulous spammers tracked by Spamhaus. It’s pretty hilarious to learn that many of these data sellers are complete fakes, sending identical emails from fake companies and fake addresses. Any other ideas out there?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource). Whether the company conducts e-commerce (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. Train and motivate them well.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80