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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. Assuring that the solution delivers bottom-line benefits is key at this stage.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. How to Be a Supremely Productive Person: A Chat With John Halamka. Customer Case Study: 156 Percent ROI with HP. Solution Centers |. TECHNOLOGY.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. One of the keys to cutting through the noise is to provide buyers with more personalized and meaningful content to transcend generic messaging to create an engaging dialogue.

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. And if you do reach out to buyers, adding personalized value to every outreach is required.

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

Raza Imam is an entrepreneur, author, speaker, and coach with a passion for digital marketing and personal development. As an entrepreneur since college, he’s always been interested in the relationship between personal development and business. Okay, great. Raza Imam ( 03:39 ): I love it. What is it? That is his process.

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Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. 3 - More Activity = More Effectiveness?

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Personal (Managing your own life). Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library.