Biznology
DECEMBER 21, 2011
The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. But there’s more. Active social media outreach.
markempa
AUGUST 18, 2014
Marketing Research Chart: Question your assumptions for true customer-centric marketing [MarketingSherpa Research Chart of the Week]. Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing' Customer-centric Marketing: Using metaphors in your B2B strategy [More from the blogs].
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Adobe Experience Cloud Blog
APRIL 22, 2009
There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses. Marketo recently worked with. Goodbye Funnel.
Webbiquity
JUNE 17, 2014
But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.
markempa
MARCH 30, 2005
Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth. Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth.
MLT Creative
JANUARY 18, 2012
Start with social media as a research tool to identify which sites your customers and prospects are using to engage as individuals and in groups. Finding your customers online is the key. Answer questions and participate in discussions. Follow key influencers in your industry.
MLT Creative
FEBRUARY 14, 2011
How to ‘Tonic the Shark’ It was amazing to watch: On a recent science channel program, a marine researcher used a mind-boggling technique, called “tonic,” that had sharks nuzzling up to her like the family dog to be “petted” on the head and around the mouth. Follow our researcher’s lead.
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