Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

APRIL 17, 2016

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Tony Zambito

JUNE 26, 2016

Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas. Invest In Understanding Goals And Behaviors.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Which is better, qualitative or quantitative research? Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

Vision Edge Marketing

MAY 3, 2022

If you’re wondering whether there’s money to be made with the strategy, we only need to look at Siete Foods, a family-owned business which started in 2014 with grain free tortilla chips and in 7 years reached an estimated revenue of $21 million. Niches offer the same benefits in business-to-business. . . That’s a lot of chips.

Organization 226

Organization Marketing Strategy Marketing & Strategy Work Management 226

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. Our own first party research revealed that 41.5% of senior B2B marketers say they outsource their market research.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. B2B marketing targets buying groups within businesses.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Hinge Marketing

OCTOBER 5, 2015

Through the appropriate use of research to guide our decisions. Now, we’re not talking about the typical consumer research used by packaged goods manufacturers. Our focus is on research suitable for business-to-business (B2B) situations that are the marketplace for most professional services firms.

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

Vision Edge Marketing

JANUARY 25, 2022

Academic research demonstrated that when students take the recommended prerequisite(s), they outperform peers who skip the prerequisite(s). I propose the same is true in business. According to GE Capital Bank, 81% of retail shoppers conduct online research before they buy. The value of prerequisites can be debated.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Orb Intelligence

FEBRUARY 4, 2015

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. For years these companies were the only way to get marketing data on companies.

Work Management 40

Work Management Marketing Management Business to Business Reachforce 40

Markempa

FEBRUARY 6, 2018

Writers note: You can view part two of our interview here: New research: Empathy and how to solve buying problems Can you tell our listeners a little bit about you and your background? We get after that, again, with all sorts of analysis and research. This is brand new research for us. How can sellers drive account growth?

Gartner 40

Gartner Research Cross-Selling Work Management 40

Navigate the Channel

MARCH 11, 2024

Others, such as MarketWatch (a subsidiary of Dow Jones & Company, a property of News Corp, which owns The Wall Street Journal and Barron’s) and market data research specialist Statista, are more generous in their growth predictions for the U.S That’s a lot of business. trillion today to $5.4 trillion in 2026.” and worldwide.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Tony Zambito

APRIL 27, 2020

For many businesses across the globe whether in business-to-business or business-to-consumer, pressing questions are top of mind. Engage in Buyer Insights Research. Put plans in place to engage your buyers in qualitative buyer insights research. Creating, not a “new normal,” but a new world of existence.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

seo.co

FEBRUARY 21, 2022

B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.). They begin doing educational, high-level research to learn more about their problem (and put a name to it).

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. According to research by the Rain Group, the average win rate across industries is 47%. HubSpot research found that 93% of customers are likely to make repeat purchases with companies that are customer-centric and offer an excellent customer experience.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. Image credit: Helena Lopes on Unsplash.

Organization 305

Organization B2B B2B Sales Training 305

Televerde

APRIL 4, 2023

Business-to-business telemarketing is connecting with potential B2B customers through solicited and unsolicited phone calls. Marketers use telemarketing to generate new leads, qualify current leads, and perform market research. B2B businesses are more likely to respond to your telemarketing than B2C.

Telemarketing 59

Telemarketing ROI B2B Cold Calling 59

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. Question: How do you approach market research and audience segmentation to inform marketing strategies? Why ask this? Why ask this? What to look for in an answer?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Excelsior Research

AUGUST 24, 2022

When a company is concerned with the business and the market, it always analyses the customer’s preferences in advance. But in case of B2B sales it refers to the business to business transactions. But, the market is always unstable therefore, even businesses needs to analyse their data before they land into the actual market.

Analysis 52

Analysis B2B Sales B2B Forecasting 52

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. The process of launching new products or services involves thorough market research.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

markempa

FEBRUARY 6, 2018

And it’s sort of our mission in life, at least in the business to business space where I spend most of my time, trying to understand with data, with research, with analytics, what does world-class B2B selling and marketing look like? We get after that, again, with all sorts of analysis and research. Well, sure.

Organization 264

Organization Research Work Management Marketing Management 264

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however.

Account Based Marketing 134

Account Based Marketing Work Management Marketing Management ABM 134

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. The process of launching new products or services involves thorough market research.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% Hubspot researchers have stated that “ 46% of marketers reported that inbound marketing gave a higher ROI”.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Only B2B

AUGUST 3, 2020

Companies depending on their Industry use different forms of marketing like B2B (Business to Business), B2C (Business to Consumer) & B2G (Business to Government). To get the best results of their efforts a B2B telesales agent has to be good at doing research on the companies and prospects they are calling.

Telemarketing 147

Telemarketing Lead Generation Work Management Generation 147

Salesforce Marketing Cloud

JANUARY 30, 2024

Here’s a simple example: Let’s say a business made $100,000 in the previous year. After some research and analysis, the owner determined that company revenue would grow by about 20% in the coming year. For business-to-business companies (B2B), the target should range from 15% to 20% of net sales.)

Forecasting 114

Forecasting Correlation CRM B2B Sales 114

Savanta

OCTOBER 17, 2016

We discuss different brand architecture strategies here [https://www.circle-research.com/b2b-research-services/manage-brand-marcomms/brand-architecture-and-naming-research/]. Read more about our approach to business-to-business (B2B) branding research. ‘Pratt & Whitney, a United Technologies company’.

Brand Identity 168

Brand Identity Branding Fulfillment Trigger Marketing 168

Sales Engine

AUGUST 2, 2017

Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses. Marketo recently worked with. Goodbye Funnel.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Tony Zambito

OCTOBER 14, 2018

In several buyer persona research engagements within the past three years, this has become noticeable. Here is one interviewee from a buyer persona research engagement that gave a clue: “I was on a quest to find an answer. Developing a static view of a buyer’s journey is becoming problematic. What is it more like then?

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

sagefrog

DECEMBER 6, 2023

Our research says it all—32% of our surveyed colleagues reported sales and marketing lead success through direct marketing and sponsorship outlets. Take Action: Research and select directories relevant to your industry and gain admission to those selected. This is a sharp increase from 14% in 2022, an uptick not to be ignored.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52