Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Some of the highlights and my thoughts are below. Also, I highly recommend you watch the on-demand archive if the sneak preview webinar, Beyond The B2B Buying Funnel.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. I was happy to comply and thought I’d share my thoughts with you too. Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. I’d like to hear your thoughts on this.

B2B Thought Leadership 40

B2B Thought Leadership Branding Brand Identity B to B 40

Online Marketing Institute

JANUARY 4, 2011

4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open? Email Marketing: Improve deliverability by deleting subscribers? Visitors are now staying 3x-4x longer to read blog content and website links included in that blog.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40