MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. I was happy to comply and thought I’d share my thoughts with you too. Does it convey leadership and innovation in your industry? I’d like to hear your thoughts on this. Does your current name help position you in the marketplace?

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Some of the highlights and my thoughts are below. Also, I highly recommend you watch the on-demand archive if the sneak preview webinar, Beyond The B2B Buying Funnel.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

B2B Digital Marketer

MARCH 18, 2021

But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Jim Rembach (00:00): Hey B2B DM gang. And so he was actually on my podcast a couple of times, the fast leader show, which I have run for so many years, and now I get to bring him on the B2B digital marketer podcast.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Biznology

AUGUST 18, 2017

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. The post B2B marketing lessons from Michael Brenner appeared first on Biznology. Like this post? Sign up for our emails here.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Hubspot

NOVEMBER 16, 2012

The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.".

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

SEPTEMBER 15, 2020

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. B2B DM gang. Timestamps/Outline.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Digital Marketer

APRIL 1, 2021

He has also run emerging and very high-growth mid-market companies such as InDemand Interpreting (sold to Stratus Video), Adometry (sold to Google), and GoAhead Software (sold to Oracle). 15:33 – What does a B2B digital marketer need to be asking themselves today? 35:27 – How does a B2B Digital Marketer become a disruptor?

Planning 52

Planning Work Management Marketing Management Business 52