markempa

SEPTEMBER 17, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

Marketing Insider Group

MAY 31, 2012

The temperature reached 109 degrees in Scottsdale, AZ but “growth through innovation” was the hot topic of the 3-day conference. And they defined the Content Strategist as one central resource responsible for understanding all the needs of buyer audiences and then distributing the content to all the right places. Cheesy line?

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

MLT Creative

SEPTEMBER 27, 2011

Whatever industry you’re in, when you’re marketing your business to other businesses, social media can be one of your most valuable resources and the best way ever to grow your network – and your mind. But it’s also about listening, learning and helpful thought leadership.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Biznology

AUGUST 18, 2017

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. Take advantage of underleveraged internal resources. Like this post? Sign up for our emails here.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! 01:11 – About Raza Imam and his background in B2B digital marketing. 02:56 – How writing a book helps in B2B digital marketing. B2B DM gang.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

SEPTEMBER 22, 2020

Listen to this episode of the B2B Digital Marketer Podcast , as John O’Connor shares why although the digital age has changed, the marketing principles remains the same. John O’Connor is the CEO of the European B2B customer experience (CX) company Deep-Insight. 00:36 – John’s background in B2B Digital Marketing.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

B2B Digital Marketer

SEPTEMBER 15, 2020

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. ” Links and Resources.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52