Martech

OCTOBER 2, 2023

Automating it will doubtless increase efficiency and accuracy. When you do away with the entry-level roles, someone has to do the training, or eventually you run out of trained people,” writes HR expert Suzanne Lucas. This can be done through on-the-job training or increased education, but the difference is in who pays.

Automation 115

Automation Data Hygiene Marketing AI Case Studies 115

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities. The top 5 solutions replaced.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 120

Bionic

FEBRUARY 19, 2021

Vendor Bills – Automate the process of receiving, organizing, and managing vendor bills related to the delivery of advertising media. Reconciliations – Automate the process of reconciling vendor bills against IOs, delivery, and performance. Automate Insertion Orders. Organize Your Vendor Payables.

Budget Programs 65

Budget Programs Vendors Order Terms and Conditions 65

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 100

Marketing Insider Group

JANUARY 8, 2024

Content Creation From natural language processing to machine learning algorithms, AI enables content creators to generate compelling content and automate and enhance various aspects of the creative process. Training your team on an AI platform requires a systematic approach. However, your implementation of AI tools does not end there.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Salesforce Marketing Cloud

DECEMBER 11, 2023

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. The spotlight’s now on why it’s high time to embrace automation, and how you can wield its power with precision. The global BPA market is projected to reach $19.6

Automation 69

Automation Work Management Marketing Management Process 69

Bionic

FEBRUARY 23, 2023

A key factor in creating a smart, strong AI is feeding it good training data. In this article, you’ll learn how to source good data to train your media planning AI models. Using AI in media planning can: Streamline your workflow by automating repetitive decisions and keystrokes. What is Training Data? Not junk data.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. But even then, the trend speaks to a failure of the big marketing automation players to cement their place in the tech stack.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Customer Experience Matrix

NOVEMBER 17, 2011

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. These are still surprisingly rare in B2B marketing automation systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. Even with automation, we rely heavily on human interaction and system interfaces to drive much of the input.

Marketing Automation Services 110

Marketing Automation Services Marketing AI Marketing Automation Work Management 110

Martech

MARCH 9, 2022

Does the vendor seem to understand our business and our marketing needs? Marketing automation and agent training. Does the platform enable other marketing automation capabilities, such as automatically generating online display or email nurturing campaigns? Are they showing us our “must-have” features? If so, which ones?

Marketing Automation Services 88

Marketing Automation Services Enterprise Management Work Management Marketing Management 88

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. A brandable virtual event platform for hosting client forums, team meetings, town halls, conferences, webinars, symposia, and online training. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Total reviews: 26.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Bionic

APRIL 15, 2021

Advertising vendor bill reconciliation and payment just got a lot easier with Bionic’s new Finance Tab. Managing vendor bills can be a nightmare. Advertising agencies have a difficult challenge in managing vendor bills. Hundreds of vendors are each submitting dozens of bills throughout every month. Bills get under-paid.

Vendors 52

Vendors Advertising Agencies Paid Search Agency Ad Agencies 52

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? How is Marketing Automation being used? Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Customer Experience Matrix

DECEMBER 6, 2011

I wrote yesterday about our new workbook for marketing automation cost estimates. Today I’ll describe the other one: evaluating vendor services. Buyers must understand those needs to know what they want a vendor to provide. Both are available free at the Raab Guide Web site. Different companies have different needs in each area.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 116

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 116

Webbiquity

AUGUST 4, 2020

A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Create live or automated webinars for marketing, sales, or training.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integrations don’t stop with CRM.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Valasys

MARCH 28, 2023

Automating your customer relationship management system handles routine tasks such as calendaring, updating customer information, and data entry. CRM automation is an efficient way to streamline the marketing-to-sales process. It encompasses various tools that automate workflows to save time and increase productivity.

Marketing AI 52

Marketing AI Lead Ranking Lead Generation Lead Scoring 52

Martech

APRIL 30, 2024

This involves: Budget allocation : Assign a specific budget to each task, considering direct costs like new software purchases and indirect costs such as training and downtime during implementation. Ensure that teams have the right skills or receive necessary training to handle new technologies or processes.

Efficiency 96

Efficiency Work Management Marketing Management Allocation 96

Martech

APRIL 24, 2024

Without such alignment, even thorough training will be of limited benefit, as users of the martech platform will not perceive a compelling reason to utilize it initially. maintains it, interfaces with the vendor, provides training options, helps set up, etc.)? Identify the purpose of each platform (e.g.,

Process 106

Process Top of Funnel Work Management Marketing Management 106

Martech

MARCH 27, 2024

They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. The administrator should be trained by the software vendor and receive whatever support they need from your management team. Can you blame them? Maybe your systems are in a similar spot. Get MarTech!

Marketing AI 121

Marketing AI Marketing Management Lock-In CRM 121

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? Standardized, automated workflow management. Service, support, and training. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. Once the campaign is launched, campaign management tools will help automate the data collection and insight generation. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Work Management 79

Work Management Marketing Management Marketing Automation Services Budget Programs 79

Customer Experience Matrix

NOVEMBER 18, 2011

As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. The first wave of marketing automation features for social media is now several years old. Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Sprout Social

APRIL 25, 2024

When implemented strategically, it can help you synthesize data, automate processes and scale your operations. Use it to outline goals, draft usage policies and vet AI technology vendors so you can continue to innovate with your strategy. Download the template 8. Use it to set marketers and agents up for social customer care success.

Social Media 107

Social Media Template Work Management Marketing Management 107

Net-Results

OCTOBER 15, 2020

I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? ” I’ll move the question into the coming year: is marketing automation worth it for small businesses in 2021? (

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Marketing Automation Work Management 98

Customer Experience Matrix

SEPTEMBER 27, 2012

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. This was based on the observation that several of the smaller vendors have quickly reached the 1,000 client benchmark. Let's move onto the more important question: how could a vendor change the situation?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. Choose the right marketing automation solution.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

ANNUITAS

MARCH 17, 2015

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In The Sales User.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Customer Experience Matrix

AUGUST 6, 2013

One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. Instead, RightWave offers what it calls “marketing automation as a service,” gives each client access to staff members who will set up and execute campaigns for them.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Digital Asset Management 105

Digital Asset Management Work Management Marketing AI Marketing Management 105