B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Sword and the Script | B2B

AUGUST 31, 2021

High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details. Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. Adapt to innovation more easily.

Marketing Attribution 93

Marketing Attribution Customer Surveys Sample Advertising Agencies 93

Lake One

APRIL 23, 2020

One tool manufacturing companies can have in their toolbox, is marketing automation. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. House of Marketing “Yearly Marketing Survey 2019” (2019).

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 5. Jon Loomer.

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Youtube Advertising Channels Work Management Marketing Attribution 220

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. You can also drive consistency and efficiency with internal processes. And not to mention, it just might be my favorite tool in our marketing tech stack. . What is B2B Marketing Automation?

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

LeanData

JULY 13, 2020

Marketing efforts are critical in moving our customers across the buyer’s journey and a key contributor to the overall revenue goals of a sales driven organization. In the past, the GE Digital Marketing team would generate thousands of qualified leads for sales each month. The Problem. What We Were Able to Achieve.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

SWZD

OCTOBER 6, 2017

Marketing automation has reached 55% market saturation (from Emailmonday). Half of B2B marketers have at least tested multi-touch attribution models. emedia, Sr Marketing Manager, 312-754-6352. Webinar Thoughts: Leveraging Content to Drive Sales. Watch The Free Webinar Now.

Marketing Attribution 54

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 54

SWZD

OCTOBER 6, 2017

Marketing automation has reached 55% market saturation (from Emailmonday). Half of B2B marketers have at least tested multi-touch attribution models. emedia, Sr Marketing Manager, 312-754-6352. Webinar Thoughts: Leveraging Content to Drive Sales. Watch The Free Webinar Now.

Marketing Attribution 48

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 48

Circle Studio

OCTOBER 26, 2017

When asked how the success of their organization’s current overall content marketing approach compares with one year ago, 63% reported their organizations are much more (18%) or somewhat more (45%) successful. B2B companies can demonstrate how content marketing is increasing their audience’s engagement and number of leads.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

SnapApp

JULY 16, 2019

We set out to understand how an evolving environment is shifting marketers’ goals, and our survey of over 800 demand gen marketers shows the change is significant: 68% of marketers plan to prioritize goals directly tied to sales and revenue in the next six months.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Webinar Metrics 48

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. He is looking for other ways to show marketing attribution and contribution last quarter. On the first sales call, the sales person should ask the lead, “How did you hear about us?

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

SmartBug Media

APRIL 20, 2021

That way you can analyze channel performance, uncover ROI, adjust for more thorough marketing, and secure more buy-in from key stakeholders. By integrating Bizible with Marketo, you can track a lead’s activities across the Buyer’s Journey and use that info to fuel your marketing, sales, and customer success efforts.

Marketo 85

Marketo Multi-Touch Attribution Touchpoints Marketing Attribution 85

Terminus

OCTOBER 22, 2018

There are real benefits to gating your web content, including: Lead generation – Forms are the bread and butter of inbound marketing. They help generate new leads that can then be marketed to and sold to. Sales activation – Your sales team can take action on a lead’s engagement with your marketing programs and content.

Lead Scoring 30

Lead Scoring Lead Ranking Sales Qualified Leads Marketing Attribution 30

LeanData

JANUARY 17, 2018

The trick is working around it with the right tools. That’s why next Thursday, at 10 AM PST / 1 PM EST, we’re having our first webinar of the year. And with all those LinkedIn Sales Navigator or event attendance lists your outbound team uploads, a dirty database’s a bygone conclusion. And those are just the numbers.

Marketing Attribution 40

Marketing Attribution Webinar Metrics Cost Organic Leads 40

LeanData

JANUARY 17, 2018

The trick is working around it with the right tools. That’s why next Thursday, at 10 AM PST / 1 PM EST, we’re having our first webinar of the year. And with all those LinkedIn Sales Navigator or event attendance lists your outbound team uploads, a dirty database’s a bygone conclusion. And those are just the numbers.

Marketing Attribution 40

Marketing Attribution Webinar Metrics Cost Organic Leads 40

Terminus

NOVEMBER 5, 2018

You mapped out a plan that covers every stage of the sales process. Your marketing and sales teams are working together to engage your buyers and close deals. And as a pioneer, you’ve had to navigate uncharted territory with no roadmap and limited tools. Too Many Tools with Siloed Data.

Account Based Marketing 34

Account Based Marketing Planning Work Management Marketing Management 34

SnapApp

MARCH 21, 2018

. Marketing isn’t as simple as it used to be. It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . .

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Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Full Circle Insights

FEBRUARY 10, 2022

07, 2022 — Full Circle Insights®, maker of comprehensive sales and marketing performance measurement solutions, today announced that the company is prepared to assist marketing operations teams that are seeking an alternative to LeanData’s marketing attribution platform. SAN MATEO, Calif, Feb.

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Full Circle Insights Marketing Attribution Marketing Automation Services Multi-Touch Attribution 97

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Intro to Full Circle Campaign Attribution. Complete Funnel Visibility and Reporting.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

SmartBug Media

MAY 7, 2021

Both are powerful platforms that give you control over your sales and marketing efforts. Help you track the sales pipeline. Here’s a bit about the foundational components of HubSpot’s CRM: Free HubSpot CRM : HubSpot’s free CRM includes handy automated functions to help you tackle your marketing goals. The bad news?

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Hubspot Marketing Attribution Enterprise Management Marketing Automation Services 98

Walker Sands

JUNE 25, 2020

With more on the line for your business, marketing attribution has never been more important for identifying and optimizing the channels that are tied to marketing success and revenue generation. The buyer journey is the path buyers take to reach different stages of the marketing funnel, from awareness to purchase and renewal.

Multi-Touch Attribution 52

Multi-Touch Attribution Top of Funnel Buyer's Journey Marketing Attribution 52

Lake One

JULY 8, 2020

It’s nearly impossible to talk about marketing strategy today without discussing the benefits of marketing automation and the important role it can play in your startup organization. HubSpot said it best and said it simply: Marketing automation is all about using software to automate marketing activities.

Marketing Automation Services 53

Marketing Automation Services Startups Marketing Automation Automation 53

Hubspot

JULY 27, 2011

Yesterday, we presented an “Intro to Marketing Metrics” webinar , focusing on the five metrics that matter to your CEO. We discussed some of the challenges that marketers face tying their efforts to revenue, as well as the general uncertainty there is out there when it comes to metrics. Absolutely not.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Adobe Experience Cloud Blog

JUNE 25, 2020

Also, attendees who attend a narrowly focused event are more likely to be serious about your product or service. But virtual events can scale as big and fast as you need—especially if you use a dedicated streaming platform rather than a videoconferencing service. An interactive webinar/live event platform.

Work Management 174

Work Management Marketing Management Planning Marketing Attribution 174

Metadata

JANUARY 17, 2024

When Rand Fiskin speaks, B2B marketers listen—even when it’s a hard pill to swallow. In his session from DEMAND , he said, “It’s the end of marketing attribution, friends. Why is attribution on its way out? Unfortunately, the measurement and attribution challenges don’t end there. Same, Rand.

Paid Content 52

Paid Content Marketing Attribution Paid Search Agency Marketing Automation Services 52

Engagio

MARCH 20, 2019

The problem of Marketing Attribution has been challenging marketers ever since there’s been marketing. We want to be able to measure and evaluate the effectiveness of our marketing investments to business results – and get precise measures of ROI. So, why is attribution so hard for marketers?

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

ActiveDEMAND

MARCH 4, 2019

“System of Record” is an IT term describing how data is managed. In the sales and marketing worlds, the Customer Relationship Management (CRM) platform is the sales system of record, but what about for marketing? Website analytics platforms (anonymized). Website analytics platforms (anonymized).

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Marketing Attribution 45

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. How to Develop Multichannel Attribution Models That Move the Needle.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Hinge Marketing

APRIL 19, 2016

Marketing ROI is an enigma for many professional services firms thanks. Most executives find it easier to locate a unicorn than determine their firm’s marketing ROI. Many opt for dated “best practices” that may inadvertently sink their overall marketing efforts. High-Growth and Marketing ROI. Don’t get me wrong.

ROI 48

ROI Marketing Attribution Lead Scoring Lead Ranking 48

Allocadia

APRIL 23, 2019

I knew Ken Evans , Director of Marketing Operations at Fuze had some terrific insights on this topic, so I decided to hold a webinar and pick his brain. Ken is a 20-year marketing veteran, having held senior marketing ops and demand generation roles at a variety of B2B technology companies. Watch the Webinar.

Planning 40

Planning Marketing Attribution Marketing Automation Services CMO 40

Allocadia

JUNE 20, 2018

I knew Ken Evans , Director of Marketing Operations at Fuze had some terrific insights on this topic, so I decided to hold a webinar and pick his brain. Ken is a 20-year marketing veteran, having held senior marketing ops and demand generation roles at a variety of B2B technology companies. Watch the Webinar.

Planning 40

Planning Marketing Attribution Marketing Automation Services CMO 40

Full Circle Insights

JANUARY 28, 2021

Here are three ways to prepare to manage disruption. For example, a software vendor that focused on the travel and leisure industry might have to recalibrate the ICP and focus on clients in less hard-hit sectors. Adopt Agile Marketing Methods. Drive Process and Investment Efficiency Across Channels (Including Digital).

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98