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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. In other words, using AI to coordinate true multi-channel customer engagement that centers around the customer lifecycle. How can we automate this ‘sensing’ of where the ideal customer is in their journey?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Embrace Automation and Martech. Up 5% from last year’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. Embrace Automation and Martech. Partner with a Marketing Agency. Ride the Rise of Mobile.

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Going International? Tips for Global Ecommerce Expansion

Salesforce Marketing Cloud

Before joining Salesforce as a success architect senior director, I managed the direct-to-consumer channels for two fast-growing U.S.-based based companies. Identifying popular social channels in the region you’re targeting is a key factor in localization. There are many considerations (and pitfalls!) to keep in mind.

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TheCustomer QT – August 3, 2021

The Customer

Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors. They have a multi-year lead on the majors like Adobe, Microsoft, Oracle, and Salesforce. AUTOMATION.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Up 5% from 2018’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. Embrace Automation and Martech. Marketing automation tools help you reach your prospects and personalize communications.

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Here’s How to Make Your Website As Personalized as Your Email

Adobe Experience Cloud Blog

Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. The technology exists to customize experiences, messages, and calls-to-actions, regardless of what content management system (CMS) you use. 1:1 Messaging. Want to learn more?