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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

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We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This surge indicates a probable increase in purchases and implementations later this year.

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How to Leverage Intent Data to Drive More Business

NetLine

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Web Design Trends for 2018

KEO Marketing

At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients. Chatbots are the future of customer interaction. With the smarter, more responsive chat bots existing today, they can do everything from fulfilling orders to provide customized help and send automated messages.

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

To achieve this, it’s vital to understand who your potential customers are, where to find them, and how to engage with them in a way that works. In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales.

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How to Sell Your Boss on a CRM Purchase

GreenRope

Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for. Sales leaders looking to boost sales with an investment in CRM software face a challenge. Identification of the ideal customer.

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How to Sell Your Boss on a CRM Purchase

GreenRope

Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for. Sales leaders looking to boost sales with an investment in CRM software face a challenge. Identification of the ideal customer.