Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

AUGUST 25, 2021

Recently I had a customer speak as to how she desired to have her marketing automation solution not be a “data swamp.” Above all, she wanted her marketing automation solution to contain only clean data, with all records containing fully completed, standardized and normalized fields. . Embracing your “data swamp”.

Work Management 52

Work Management Marketing Management De-duplication Marketing Automation Services 52

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. In order for lead scores to be helpful, you should have a decent idea of which firmographic and behavioral factors help people convert. De-duplicate your leads. But its potential goes far beyond email and event management.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Hubspot

JULY 27, 2023

According to HubSpot’s State of AI survey , sales teams use it to: Automate repetitive, time-consuming tasks like sending emails and updating records. Many sales leaders leverage automation to help teams reach their revenue and lead generation targets. What topics and features were discussed, and in which order.

Marketing AI 50

Marketing AI Lead Ranking Budget Programs Work Management 50

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

De-duplication. While most unitasker solutions provide seamless integration with CRM and marketing automation systems, each still introduces a new set of data unique to the solution. Marketing automation. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Attribution.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

MAY 8, 2015

So, to get the most out of your data and have an effective and efficient marketing automation platform and marketing team, beef up your data checklist with these four action items: 1. Remove any data without an email address: Just think—how much use is a contact without an email address going to be in an automation platform?

De-duplication 48

De-duplication Sales Qualified Leads Marketing Automation Services Leads 48

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Communicate with sales the types of content or email that are sent to existing customers so they can avoid duplication. Event Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

LeanData

JUNE 24, 2014

However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    With marketing automation and CRM, it’s not any different. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Martech

MAY 22, 2024

In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. Clean: Duplicates and irrelevant information should be identified and removed. Sounds great, right?

De-duplication 90

De-duplication Marketing Automation Services Lead Ranking Work Management 90

Content Standard

APRIL 22, 2015

Similar to your content marketing programs, in order to prove ROI on your content, you can’t work in silos: It’s a collaborative effort between many departments. If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Conductor

FEBRUARY 25, 2020

Can we use the same methodology to analyse ranking landing pages in more detail, and can Python help us automate the process? The output you’ll see should look something like this; a list of URLs that has been de-duplicated: What we have so far is a list of URLs ranking in the top five search results for our inputted list of keywords.

POS 93

POS SEO SERP Landing Pages 93

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. How Do You Measure Data Quality?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Convert

APRIL 20, 2022

Here’s an example of what this could look like in practice: Uber Eats takes you through an onboarding quiz; you tell them your three favorite cuisines, the top reasons you order takeaway, and the most essential aspects when picking a takeaway. Trend 5: Automating the A/B Testing Process. How can Shopify stores capitalize on this trend?

Act-On 52

Act-On Trends Work Management De-duplication 52

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. How do you measure data quality?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Biznology

AUGUST 20, 2013

It’s algorithm is quickly becoming a de facto web content Turing test. Also, in order to make your site content as easy-as-possible for Google, implement an XML-based Sitemap for both your site content and for your images. How it moves through cyberspace.

Paid Content 80

Paid Content Google Digg De-duplication 80

Martech Advisor

OCTOBER 15, 2019

This approach to marketing, which is based upon delivering personalized experiences to each customer along their unique buying journey, needs robust, reliable data in order to make the decisions at each touchpoint with the customer. Marketing is no longer brand or channel centric – it is customer-centric.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84