Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Martech

SEPTEMBER 29, 2023

Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 Automated prospecting emails: Sales reps hate writing emails, so why not let AI do the job? trillion in 2021 to $3 trillion by 2027. What a godsend.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Valasys

AUGUST 29, 2023

AI-based account segmentation in ABM introduces the concept of using advanced artificial intelligence and machine learning algorithms to automate and optimize the process of identifying high-potential accounts. This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. In other words, the enterprise as a self-driving car.

Enterprise Management 103

Enterprise Management Marketing AI Work Management Marketing Management 103

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. But if the process isn’t automated, it can take a long time which is why a data partner can be highly valuable.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? Can we do without?”. In addition: 1.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems. Marketing Studio and Neolane don't have a problem because they can support any data structure.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

MARCH 6, 2015

Marketing automation systems are increasingly baking this option into their tools. Categories like marketing manager and financial analyst don’t seem to work anymore. A resource like that is a good first step. As a general rule, in marketing databases, never overwrite. Keep everything data stamped.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Link to Other Useful Internal Resources as Often as Possible.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Link to Other Useful Internal Resources as Often as Possible.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hinge Marketing

MARCH 1, 2016

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. That puts it into roughly the same class as much larger firms including Neolane (200 employees) and Alterian (370 employees).

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

DiscoverOrg

NOVEMBER 29, 2016

By ensuring that there is equitable access to resources we also provide aspects of safety not only to the team we are building but to the overall organism, I mean organization. An automated email cadence to respond to potentially good fit prospects that fill out a request for more info, or a demo via our website.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

Webbiquity

JANUARY 12, 2021

It helps marketers make smart decisions about allocation of resources and efforts, and making sure those are hyper-focused on the most valuable behaviors throughout the customer journey. We basically pull all of those together, on the technical side, into a graph database which allows us to see end-to-end.

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231

ViewPoint

JUNE 15, 2018

It’s not a sales-only process, and it’s not a marketing-only process. Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. Marketing Measurement.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

SalesIntel

FEBRUARY 28, 2024

Main features: Over 20 million companies available Proprietary and accurate company technographic data that you can export to your own database Data on Buying Intent including over 12000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The ROI Guy

SEPTEMBER 20, 2012

The ROI Guarantee program is launched in partnership with Pure Incubation , creators of EnterpriseGuide , the social buying community for Enterprise Technology, and MedData Group , the single largest marketing resource for medical systems decision makers.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us It seems that many marketers believe that automated lead management and lead scoring is something only for large companies with large budgets and plenty of resources.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

PureB2B

APRIL 20, 2022

This problem doesn’t always have an easy solution as it often requires more resources than are available. However, B2B marketing teams can streamline their database marketing with a strategic nurture campaign. It’s safe to assume your team has an active email nurture enacted through your marketing automation software.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40