ANNUITAS

MARCH 17, 2015

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In The Power User.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Salesforce Marketing Cloud

JANUARY 19, 2022

They build, configure, and automate technology solutions to deliver business value. TVB for New Admins is a blended, prescriptive, expert-led program that gives you a 30-day plan to learn what you need to be an awesome Salesforce Admin. This program fast-tracks you to the Salesforce Certified Administrator credential.

Work Management 52

Work Management Marketing Management Class Peer-to-peer 52

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

MARCH 18, 2009

It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. The system is a little above-average in that emails can contain if/then rules to display different images based on differences in lead data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Act-On

NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

NetLine

JULY 17, 2023

In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need to deliver high-quality leads and impact pipeline using intent data. Incomplete buyer and account profiles, leading to missed opportunities with sales and lower-quality buyer experiences.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52