Hinge Marketing

MARCH 1, 2016

In fact, marketing continues to increase in both complexity and pace. But, what does this evolution mean for today’s professional services executive? Marketing technologies. Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

APRIL 30, 2012

And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests. To the right is a subscription management page that we created recently for a software client, Noetix.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically.

Social Media 123

Social Media Work Management Marketing Management Media 123

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SmartBug Media

JUNE 9, 2021

HubSpot’s custom properties feature allows users to define custom properties or “fields” outside of HubSpot’s default contact properties within their customer relationship management (CRM) platform. Custom properties can be created on contact, company, or deal records and are available across the Sales, Marketing, and Service Hubs.

Hubspot 98

Hubspot CRM Marketing Automation Services Marketing Management 98

PureB2B

MAY 30, 2022

You can’t merely start hitting every company you see with emails or direct mailers, trying to land an account. At worst, your tactics will be seen as what they are—spam—and you will alienate even the prospective clients that might have had a relevant interest in your product or service. This process can indeed be frustrating.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Hubspot

SEPTEMBER 6, 2013

To fully understand smart content and why it''s growing as a marketing term, it helps to step back and take a look at a larger shift happening across many of the popular products and services we use today. Marketing has started to follow a similar trend. 1) The Marketing Database. 1) The Marketing Database.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40