Adobe Experience Cloud Blog

APRIL 26, 2018

(“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the database limit listed in their marketing automation contract. The Real Cost of Duplicates.

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Martech

MARCH 3, 2022

The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . The 2022 Marketo Engage User Study, conducted in partnership with Adobe, found that only 17.7%

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Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy.

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Marketing Automation Services Marketing Automation Enterprise Management Automation 106

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.

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Perkuto

OCTOBER 14, 2020

A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations.

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Marketing Automation Services Marketing Automation Marketo Automation 52

Only B2B

SEPTEMBER 18, 2023

This is where Automated Lead Qualification steps in as a game-changer. In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges. What is Automated Lead Qualification? But what exactly does it entail, and why is it crucial?

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Customer Experience Matrix

OCTOBER 11, 2011

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark.

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Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend.

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Marketo Marketing Automation Services Conference Work Management 120

SmartBug Media

FEBRUARY 12, 2021

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns. Smart lists.

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Marketo Landing Pages Cross-Selling Marketing Automation Services 64

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

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SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch?

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Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The historical and predictive customer insights from the marketing automation platform ensure that your teams are spending their time on engagement campaigns and produce worthwhile end-results.

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Net-Results

FEBRUARY 21, 2020

I’m the founder & CEO of Net-Results, a marketing automation startup that regularly goes head-to-head with Marketo. I speak regularly with multi-year Marketo users considering whether they should switch to another platform. If you weren’t aware, Marketo was acquired by Adobe. Hint: the smaller, agile startup wins.

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Perkuto

OCTOBER 7, 2020

The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization grow and scale. But buyer beware.sometimes the costs presented during the sales courtship are a bit different once the honeymoon is over.

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Marketing Automation Services Marketing Automation Cost Automation 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

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Marketing Automation Services Marketing Automation Automation Work Management 113

Engagio

SEPTEMBER 29, 2023

Historically, marketing automation platforms took the lead, but with the rise of sales engagement solutions, SDRs have started to play a pivotal role. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

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Adobe Experience Cloud Blog

JUNE 22, 2018

By now, marketing automation is nothing short of mainstream in the digital are we find ourselves in, but we may only be at the beginning of the revolution. According to Grand View Research , the marketing automation industry could be valued at $7.63 billion(!) Time Savings. More Effective Spend.

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Adobe Experience Cloud Blog

MAY 9, 2018

As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. How Automation Benefits Marketers. How Automation Benefits Marketers.

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Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.

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Only B2B

AUGUST 21, 2023

Hence, the need for automation arises as a solution to these challenges. Automated B2B list building presents a range of benefits that go beyond efficiency. Secondly, automation accelerates the process, allowing businesses to generate B2B leads at a faster pace. Automating the process can significantly alleviate this challenge.

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Customer Experience Matrix

APRIL 2, 2013

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. A high cost of revenue makes it hard for a company to become profitable even as it grows, since much of the new revenue is spent on the new customers.

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Marketo Salesforce.com Eloqua Marketing Automation Services 120

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integrations don’t stop with CRM.

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Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. A free plan is available, but for a small cost, you can access many helpful features. Marketing Automation Tools.

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Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Conversica

JUNE 22, 2022

Marketing’s Role Is Changing From a Cost Center to a Revenue Center. Is it seen as a cost center or a revenue center? Marketing as a Cost Center. For years, Marketing teams were treated as cost centers since they relied on traditional and expensive methods of reaching customers—such as advertising.

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SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation? Why B2B Marketing Automation?

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Marketing Automation Services Marketing Automation Automation Work Management 52

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. HubSpot Marketing Automation.

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Marketing Automation Services Budget Programs Marketing Automation Software 101

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. The Need for Experimentation and Testing.

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Customer Experience Matrix

NOVEMBER 16, 2011

Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. I won’t go into the same details, but the key figures for 2010 and 2011 are: This is good news, in that Marketo has managed to increase the all-important Revenue per Client figure.

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Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

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SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Many of them have speakers who are happy to share their expertise at a fraction of the cost of hiring a celebrity keynote. 3 Use automation and bots. There are all kinds of things that you can automate. 4 Go paperless with apps.

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Enterprise Management Budget Programs Cost Work Management 52

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

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Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

The concept of engagement goes beyond automation because it implies that marketers are responsible for delivering a captivating experience, not just a series of ongoing communications. Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand. Deliver Engagement at Scale.

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6sense

NOVEMBER 9, 2021

At one point Friday morning, one of our CMO Coffee Talk regulars started a Beautiful Mind -esque soliloquy on what the “perfect” marketing automation platform would include – features, integrations, etc. Marketing automation is the orchestration of marketing, not just email. Control Tower is how I look at it.

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Marketing Automation Services Marketing Automation Marketing Analytics Tools Lead Ranking 48

SmartBug Media

OCTOBER 30, 2019

You may just be looking for an automation solution to help follow up after an event or your needs might require in-depth lead nurturing campaigns with complex integrations. A Look into the “Big Three” of Marketing Automation Tools. A Look into the “Big Three” of Marketing Automation Tools. No-Hassle Marketing Automation.

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