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| | MARKETING GENIUS BLOG
OCTOBER 5, 2010 Walk Before You Run With Lead Nurturing
Last week I had the opportunity to co-present on a webinar with the good folks at DemandGen Report and Ian Michiels of Gleanster (Formerly an Analyst at Aberdeen), where we addressed the inherent, but somewhat surprising issues companies are having with adopting technologies and implementing processes for lead management and lead nurturing. As it turns out, research shows that most companies are aware of their lead management issues and the solutions that can help fix them. So we came up with the concept of Five Baby Steps to Lead Nurturing Success.
| | THE POINT
MAY 14, 2012 New Report Confirms Immaturity of Most Marketing Automation Deployments
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. cross-sell and up-sell).
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| || | ANYTHING GOES MARKETING
MAY 17, 2009 Latest B2B Marketing Trends From SiriusDecisions Summit 09
megheuer # sds09 jblock : Management changes served as a catalyst for greater sales and marketing integration at Aspect @thetravelingcmo # sds09 megheuer : # sds09 If leads that marketing thinks are qualified get ignored by sales, find out why/what's changed to fix it @tjaros megheuer : Question: Marketers, do you understand the compensation structure of the team you feed leads to?
| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The single biggest challenge that automation can address is reporting.
| | FUNNEL FOCUS
OCTOBER 29, 2010 Webinar: Social Media Integration into Marketing Campaigns – Does it Drive Leads?
But when it comes to using it for demand generation, there are only a few things that are really important: Does it drive leads? How do I integrate it into my next campaign? In this candid evaluation, I'm going to examine my own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook.
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MODERN B2B MARKETING Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
| THURSDAY, NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation
”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns
to close, on every channel”. Similarly, Architecture of Marketing Automation
versus CRM. CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation
vendors (like Marketo). Marketing Automation
. Marketing Automation
. Pricing. MORE >>
SALES LEAD INSIGHTS B2B Marketing Automation: Crawl, Walk, Run, Win
| MONDAY, MAY 23, 2011
B2B marketing automation
, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads
that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals. The bad news is that when it comes it comes to implementing marketing automation
for generating, nurturing
and qualifying leads
, many B2B marketers are daunted by the perceived complexity. WALK: Integrate Campaigning
. MORE >>
MODERN B2B MARKETING 7 Ways to Generate More Sales Revenue with Marketing Automation
| MONDAY, DECEMBER 20, 2010
discussed the top seven ways to utilize marketing automation
to generate more sales revenue. Nurture
to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. This means you need to create and leverage your lead nurturing
strategy using multi
offer lead nurturing campaigns
to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Use outbound marketing to follow up, nurture
and qualify your inbound leads
. MORE >>
MODERN B2B MARKETING What is the Difference Between Email Marketing and Marketing Automation?
| THURSDAY, NOVEMBER 1, 2012
by Dayna Rothman What is the difference between email marketing and marketing automation
? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation
can dramatically increase the effectiveness of the email marketing strategy you already have in place. There are many differences between an email marketing and a marketing automation
application. With marketing automation
you can start to take out the manual work of crafting individual emails. Your Sales Teams Don’t Know What Leads
to Follow Up With. MORE >>
MODERN B2B MARKETING How to Measure the ROI of Your Marketing Programs
| THURSDAY, MARCH 14, 2013
. Proverbial marketing wisdom says at least seven touches
are needed in order to convert a cold lead
into a sale. Whether or not this is the correct number, the principle conveys an element of truth: every marketer knows it takes multiple touches
to create a customer. This fact makes it difficult to allocate revenue to any specific touch
. According to The Lenskold Group / eMedia Lead
Generation Marketing ROI Study, almost 2/3 of companies use either no tracking or basic single attribution. Single Attribution (First Touch
/ Last Touch
). MORE >>
- Interview: Mac McConnell on How Marketing Automation Benefits Financial Service Companies FUNNEL FOCUS | SUNDAY, NOVEMBER 21, 2010
- B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers FEARLESS COMPETITOR | WEDNESDAY, AUGUST 3, 2011
- 3 European Marketing Trends IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 6, 2011
- How to Excel With the Most Underused Marketing Automation Features HUBSPOT | TUESDAY, MARCH 13, 2012
- Renewals & Revenue: Great Partners Drive Customer Success IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 21, 2011
- B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers FEARLESS COMPETITOR | TUESDAY, AUGUST 9, 2011
- Measuring and Managing Marketing ROI: An interview with Jim Lenskold SALES LEAD INSIGHTS | WEDNESDAY, MAY 18, 2011
- Tech Target Online ROI Summit - Part III - Marketing Interactions MARKETING INTERACTIONS | MONDAY, SEPTEMBER 24, 2007
- Are your words the ones your customers use? - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, MAY 29, 2008
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