Convince & Convert

FEBRUARY 20, 2015

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance ( MarketingSherpa ).

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Lead Nurturing Lead Scoring Lead Ranking Leads 166

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. Marketing automation simply takes nurturing to a whole new level. What other differences did I miss?

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The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing. Better Lead Nurturing.

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SmartBug Media

NOVEMBER 16, 2020

Lead nurturing is a powerful tool you can use to ensure your brand stays top of mind with prospects. It allows you to enroll contacts into a series of drip emails and nurture them further along the Buyer’s Journey. But did you know that 65 percent of B2B marketers have not established any lead nurturing?

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Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Ways to Excel Effective Lead Nurturing.

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Inbox Insight

AUGUST 12, 2019

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Why persevere with lead nurturing?

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The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Most marketing automation failures come about from a lack of strategy. What can be improved?

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Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. First, a very quick overview of how lead scoring works. Tyson is a small business owner.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

BOP Design

NOVEMBER 17, 2020

As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. What happens to your B2B marketing leads after they are qualified?

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Sales Qualified Leads High Quality Lead Work Management Marketing Management 117

ClickZ

OCTOBER 19, 2020

Even though you are utilizing automation, your company does not have to be a robot. Marketing automation software is going to be dependent on your organization’s needs and criteria. Marketing automation is a great way to automatically move prospects, develop relationships and capture leads with software.

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Marketing Automation Services Marketing Management Marketing Automation Software 124

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Scale Your Marketing.

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Marketing Automation Services Lead Generation Marketing Automation Automation 111

NuSpark Consulting

JUNE 24, 2011

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. That means more intricate lead nurturing towards more stakeholders.

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NuSpark Consulting

JUNE 24, 2011

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. That means more intricate lead nurturing towards more stakeholders.

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Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

KoMarketing Associates

SEPTEMBER 10, 2012

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. Relevant content can take marketing automation process to the next level, and it can also help sales and account managers build better relationships with prospects and customers.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Marketing automation software is a web or computer program that automates repetitive marketing tasks.

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The Point

FEBRUARY 5, 2010

A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. nurturing and cultivating contacts over time so those contacts remember the client’s brand when the need arises.

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PureB2B

JANUARY 11, 2022

Table of Contents Introduction Top Marketing Automation Uses in B2B Sales Prospecting Engagement and Lead Nurturing Qualification Summary. But it’s tough to juggle prospecting, lead nurturing, and other administrative efforts while attempting to speed the sales cycle and amp conversion at the same time.

Automation 62

Automation Marketing AI Marketing Automation Services Work Management 62

The Point

OCTOBER 29, 2021

Lead Nurturing. Lead nurturing has long since become more than just an email channel, as marketers expand nurture campaigns to include channels like remarketing, content syndication, paid social, and even direct mail. Responding to those specific companies, by name (“Hey Google!

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Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

The Point

NOVEMBER 15, 2010

Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Take advantage of it. To download your free copy, click here.

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The Point

AUGUST 15, 2012

You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? There was a time when lead nurturing was synonymous with simply staying in front of prospects.

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Adobe Experience Cloud Blog

JUNE 7, 2017

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. Segment Your Lead Nurturing.

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Marketing Automation Services Marketing Automation Automation Lead Ranking 134

The Point

JULY 13, 2012

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? I have my concerns, however, about extending it to lead nurturing and the email medium.

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Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

MAY 18, 2010

I was reminded today of just how successful the marketing automation vendors have been (to their credit, it must be said) in defining their solutions as the answer to today’s marketing problems. Do you use a specific software for lead nurturing? At our firm we use Marketo , which works extremely well for us.

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Marketing Automation Services Work Management Marketing Management Lead Nurturing 100

SmarkLabs

JANUARY 4, 2023

Inbound marketing automation is a strategy that helps businesses attract and convert leads through the use of digital marketing techniques. Once a lead is generated, automation tools are used to nurture the lead and guide them through the sales funnel until they are ready to make a decision.

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Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Tony Zambito

APRIL 5, 2011

The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years.    One approach whose value is on the rise is that of Lead Nurturing.  The approach taken towards lead nurturing could make a huge difference. 

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The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. However, the new program has already had a significant impact.

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Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

AUGUST 4, 2009

Do a quick Web search on “lead nurturing” these days, and you’ll find plenty of high-level, strategic content on the “whys” – how nurturing can improve demand generation ROI, increase conversion rates, accelerate sales cycles, recycle long-discarded prospects, etc.

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The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

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Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Ontraport

JUNE 7, 2020

Most of the work they’re spending time on — such as writing and storing notes about leads, scheduling calls, setting follow-up reminders or entering data — is low-value compared to the value of time spent conversing directly with customers. The majority of marketing leads — 79%, in fact — never turn into sales.

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Automation Top of Funnel Marketing AI Lead Scoring 111

Stevens & Tate

AUGUST 18, 2020

Because of this very reason, you should consider the value of marketing automation. The Benefits of Using Marketing Automation. Marketing automation refers to a software solution that automatically completes certain tasks based on your instructions. Nurture leads more successfully.

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Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 59

The Point

NOVEMBER 9, 2011

In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA).

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Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

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Anything Goes Marketing

OCTOBER 30, 2013

Marketing automation + advocate marketing = delicious! Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content' This post was originally posted here. 2013 has been a year of transition for me.

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markempa

APRIL 27, 2017

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. Think about it. You probably do this with your inbox too.

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Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.

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SmartBug Media

OCTOBER 30, 2019

You may just be looking for an automation solution to help follow up after an event or your needs might require in-depth lead nurturing campaigns with complex integrations. Regardless, one overarching goal all marketers can benefit from achieving is finding ways to improve overall performance. Lead nurturing.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60