Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Presenters of Inbound Conference.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Makes complicated processes easy to understand.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Industrial Marketing Today

OCTOBER 7, 2010

Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. This has resulted in fewer direct interactions with sales reps from vendors.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Hinge Marketing

AUGUST 8, 2013

In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. Marketing technology (CRM systems, marketing automation). Analytics (measuring marketing effectiveness).

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Engagio

JULY 31, 2017

The B2B lead handoff process is broken. Unfortunately, without access to additional data on the prospects’ behavior, reps still have no idea on whether these accounts are in a buying cycle or if they have an immediate need your company can fulfill.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Heinz Marketing

MARCH 1, 2021

So we’ll automate that process. You now have the data to know exactly who the personas are that get involved in your buying cycle. And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. Matt: Yeah.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Our approach is to score the lead along multiple dimensions.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Summary: basic demand generation features are close to a commodity.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Marketing automation. Use data for automation -. Interactive content and visual storytelling. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62