SmartBug Media

APRIL 20, 2021

That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site. Why Marketo Engage & Bizible Integration Is Important for Your Marketers. Track Behaviors.

Marketo 85

Marketo Multi-Touch Attribution Touchpoints Marketing Attribution 85

Madison Logic

OCTOBER 20, 2021

“Working together, Marketo, Bizible, and Madison Logic can make the B2B Marketer the driving force for growth and change in the enterprise.” Kader, SVP Strategy and Alliances, Marketo. About Marketo Inc. Marketo, Inc., is the leading provider of marketing engagement, automation, and attribution software.

Marketo 52

Marketo Account Based Marketing Marketing Automation Services Advertising Agencies 52

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy.

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Enterprise Management Automation 108

Valasys

APRIL 15, 2024

Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience. This blog post will delve into drip marketing campaigns, their importance, how to craft personalized messages, and selecting the right email automation tools.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

SmartBug Media

JANUARY 25, 2021

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. The downside? If you’re a marketer, you’re busy.

Marketo 98

Marketo Marketing Attribution Touchpoints Lead Ranking 98

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

SmartBug Media

OCTOBER 15, 2020

But once you’re ready for it, Marketo’s funnel analysis tool can help you score some big wins. The Revenue Cycle Modeler (RCM) is a tool that helps Marketo understand and track your Buyer’s Journey. The Success Path Analyzer is only available in Marketo once the RCM is set up. Photo credit: Marketo). Yes: Success Path!

Lead Ranking 76

Lead Ranking Marketo Marketing Qualified Leads Top of Funnel 76

LeanData

MAY 16, 2022

Post-pandemic studies show that the majority of B2B buyers are well into the Consideration phase of their buying journeys before they reach out to a company and its representatives. Prospective buyers want quick, friction-free buying journeys on their own timelines, just like they’ve grown accustomed to with their B2C buying experiences.

Work Management 96

Work Management Marketing Management Software Automation 96

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. Unfortunately, the trend for many firms when it comes to marketing technology seems to be: “buy now, and figure it out later.” DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 114

Marketing Automation Services Marketing Management Vendors Marketing Automation 114

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. The founder of revolutionary martech brands Marketo and Engagio, Jon has helped develop the structures that countless B2B pros rely on for lead gen and ABM. Here’s how he believes intent is elevating the buying experience. Or you can use what we called topic of interest campaigns at Marketo.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. per share, which comes to $871 million. The stock had been hovering around $17.50

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. He explained how marketers can use marketing automation to win in the engagement economy. Where was I, you ask? Yes, I really met Fabio.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Lead Lifecycle Reports in Marketo. Other Ways to Report on the Lead Lifecycles in Marketo.

Lead Ranking 77

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Customer Experience Matrix

MARCH 26, 2014

The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation. This makes Silverpop a perfect fit.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Launch Marketing

NOVEMBER 22, 2023

Before marketing automation, companies tracked data in various places. One way to navigate these obstacles is by using marketing automation tools. What is marketing automation? What is marketing automation? Getting Down to the Basics: What is Marketing Automation? The benefits of marketing automation are plentiful.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

Martech

APRIL 25, 2024

I’ve heard that Marketo was rather chill about the size of lead databases, but after Adobe purchased it, Marketo database sizes defined in contracts were enforced far more strictly.” Is the buying party more of a per-user traditional, SaaS licensing model or does it use more of a per-utilization one?”

Work Management 97

Work Management Marketing Management Vendors Lock-In 97

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. Most require the full set of marketing automation functions but apply these in simple ways. They have one to fifteen marketing automation users.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Engagio

SEPTEMBER 29, 2023

Historically, marketing automation platforms took the lead, but with the rise of sales engagement solutions, SDRs have started to play a pivotal role. The 411 of Lead Nurturing: A Mini-Primer Lead nurturing is about building and reinforcing relationships with potential buyers at every stage of the buying journey.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. In bigger corporate settings (and even some frustrating small ones, when they’re run by micro-managers), it can be difficult – if not frustratingly impossible – to get company buy-in from management for major systems overhauls. Marketing automation is one of those categories.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Customer Experience Matrix

OCTOBER 17, 2012

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. B2B marketing automation systems are built for lead nurturing and provide a foundation adequate for that purpose.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Marketing Automation Platforms Like Marketo and Pardot.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Adobe Experience Cloud Blog

MAY 9, 2018

As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. How Automation Benefits Marketers. How Automation Benefits Marketers.

Digital Transformation 134

Digital Transformation Automation Advertising Agencies Touchpoints 134

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation? Why B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Increased Efficiency.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. Overwhelmingly, most of this engagement can be achieved with a marketing automation platform.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Attendees buy only so many tickets every year and events that fail to innovate may quickly find themselves underattended and out of the limelight. Many in the industry have found that using technology to automate more tasks can increase their efficiency and can keep them focused on the long game as they grow their events.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Adobe Experience Cloud Blog

APRIL 20, 2018

Marketing automation helps you amplify your voice and speak to your audience with content that is relevant to them depending on each individual’s unique attributes and behaviors. Together, content marketing and marketing automation can help you create a cohesive, efficient, and effective engagement marketing powerhouse.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

The concept of engagement goes beyond automation because it implies that marketers are responsible for delivering a captivating experience, not just a series of ongoing communications. Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand. Deliver Engagement at Scale.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132