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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. To me, those contacts are prospects and not leads.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

How to Market Your Business on a Zero (or Small) Marketing Budget. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Marketing takes many shapes and forms. They will help you extend the life of your marketing campaigns without digging deeper into your pockets.

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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. Since these are lead generation ads, you would choose website conversions as goal. Can I draw a direct co-relation between lead generation and revenue? Question 2.

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Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. For example, why ask for zip code if all you need is state for your lead distribution processes.

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Best Justuno Alternatives to Grow Your List Faster 

Optinmonster

Like we said at the start of the article, there’s no marketing tool that’s right for everyone. And one thing we KNOW about marketers is that they love options. This tool helps you create powerful lead generation campaigns such as lightbox popups, scroll boxes, floating bars, and more. Top 7 Justuno Alternatives.

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What is Sulekha Integration and Why Your Sales Team Needs One

LeadSquared

Capture all your leads automatically. As it is, companies who automate the lead generation process experience a 10% increase in revenue within 6 to 9 months. From the moment your listing goes up on Sulekha, a CRM integration ensures that all your leads from there are captured in a breeze. The deal closes faster.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?