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How to Use Email Automation to Nurture Prospects

Zoominfo

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. It’s all about appealing to their specific interests and needs.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

There Is No One Size Fits All. What works for one SaaS company may not work for the next. Those are impressive numbers, so how can you get in on the search action? There are a few foundational elements you should develop: Keyword master list: This is a list of all keywords you currently rank for and want to rank for.

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6 New Marketing Cloud Features to Help You Power Personalization

Salesforce Marketing Cloud

On that note, here’s a look at six new features in the latest Marketing Cloud release that will help you use data and artificial intelligence (AI) to personalize your marketing. Watch the demo to learn more. Watch the demo to learn more. Watch the demo to learn more. Personalizing at scale across channels.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Get a Demo What Are The Benefits Of Email Automation?

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Instagram automation: Strategy and tools to do it right

Sprout Social

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Here are some pros and cons to help you decide if you want to start automating certain tasks on Instagram. Pros: Save time on smaller, tedious tasks. Let’s dig in.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

Use Auto-Responders for Opt-Ins. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought -- rather than earned from a previous interaction -- you'll quickly see your emails' performance drop. This is a guest post written by Jamie Turner, founder of the 60 Second Marketer.

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7 Holiday Email Templates for Salespeople

Hubspot

To help, I’ve pulled together seven email templates with eye-catching subject lines and get-to-the-point messages for more opens and higher response rates -- even as your prospects have one hand in the cool whip and the other on their expanding waistline. This feature offers a solution to one of your biggest pain points. ).