Remove audience

Marketing Craftmanship

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An End to B2B Social Media Madness

Marketing Craftmanship

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. As if CMOs needed another cause for termination.

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

A significant number of companies also maintain a presence on social media platforms and publish posts for a relatively small group of followers, many of whom are not their target audience. You then promote the event through blast emails and social media and throw any attendee leads over to the sales team for follow-up.

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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Thought leadership – which is overused marketing jargon – is a strategy that leverages knowledge and ideas to engage target audiences. Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. Hold off on Twitter and other social media sites.

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Do Most CEOs Lack Social Skills?

Marketing Craftmanship

According to a new study sponsored by Domo and CEO.com , CEOs at Fortune 500 companies are participating in social media channels significantly less than the general public. The study claims that 70% of them have absolutely no presence on social media. on Facebook, 4% on Twitter, and less than 1% on Google+.

PR 100
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How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. does not guarantee marketplace attention.

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Marketing Craftmanship - Untitled Article

Marketing Craftmanship

Apparently, Zweig’s article hasn’t deterred Mr. Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”.

SME 100
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Bare Essentials: Marketing as a Necessary Evil

Marketing Craftmanship

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Your intellectual capital.