The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic. Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

NOVEMBER 28, 2011

Plan your newsletter with a specific goal and audience in mind. It’s far preferable to focus your newsletter on one, specific audience (say, existing customers) and a corresponding goal (say, reducing churn and increasing upsell opportunities.) Here then are a few lessons learned to help your e-newsletter succeed and prosper: 1.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JULY 12, 2013

The reason people will register for any Webinar is because they believe the information presented will be of value. Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Keep the branding to a minimum.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

JUNE 27, 2012

One tip: to maximize response, be sure to ask questions that your audience wants to answer (for example, to learn how they measure up against their peers), not just questions that you need answered for profiling purposes. A survey has the added benefit of projecting your company as an industry thought leader on the survey topic.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

APRIL 21, 2010

Specifically they wanted to: * generate more search traffic from medical practices looking for best practices and other information related to profitability, cash management, and related topics. convert that search traffic to measurable sales leads. Navicure turned to its demand generation agency, Spear Marketing Group , for help.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

NOVEMBER 16, 2011

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook?

Social Media 100

Social Media Demand Generation Agencies Media Leads 100