Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary. Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Lenny's Newsletter

SEPTEMBER 12, 2023

It always surprises people to hear that, at YouTube, we never thought we had a product-market fit. We had 100 million DAUs and almost a billion monthly actives, and yet we did not have our desired audience. Art by Natalie Harney. The group that you haven’t achieved product-market fit with is the one you really want to target.

CPO 145

CPO Product Work Management Enterprise Management 145

Metadata

SEPTEMBER 28, 2023

After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. We’ll run some experiments, figure out what your audience likes, and go from there. Your CPL or CPO after a few campaigns are just your benchmarks. and $4,950.64, respectively.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Contently

JANUARY 12, 2017

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. And on Wednesday, Facebook announced “The Facebook Journalism Project,” an initiatives that will include products and training for both journalists and audiences. Here’s why.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Hubspot

NOVEMBER 7, 2018

TV Ads in the 1970s: Defining Audiences. TV advertising in the 1970s was all about recognizing, experimenting with, and regulating audiences. As for the bolder brands, they soon learned that targeting their messages to the right audience was the better, more profitable practice. Who is my target audience?

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. On May 22nd, Philip tweeted his talented, classical pianist son’s YouTube debut on his GatorKeys channel playing Kabalevsky Etude in A minor No.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100