Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. I hired an agency. Your CPL or CPO after a few campaigns are just your benchmarks.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Lenny's Newsletter

SEPTEMBER 12, 2023

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Additional takeaways and surprises from the insights below If you build it, they will come—if you have strong product-market fit. Art by Natalie Harney. No such guide exists. Nor will one ever exist.

CPO 145

CPO Product Work Management Enterprise Management 145

Contently

JANUARY 12, 2017

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. On Monday, Recode reported that Facebook will begin sharing video ad revenue with media partners. Facebook is now a legitimate revenue creator for partners. Here’s why. Via Bloomberg.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. Art by Natalie Harney. ” Hunter Walk has a great framework called LUV.

Startups 52

Startups Work Management CPO Enterprise Management 52

Hubspot

NOVEMBER 7, 2018

The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands. They’re pillars of our advertising society … and they all came from TV. The following guide will acquaint you with the TV advertising industry and equip you with the tools needed to run your own TV ad.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Originally from Oz.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100