BOP Design

DECEMBER 3, 2020

Instead of meeting new prospects in person on a tradeshow floor, they had to settle for virtual conferences and tradeshows – which let’s be honest, the conference and tradeshow hosts are still working out the many kinks of a virtual event. Is it a good idea to speak at a virtual conference? Should we purchase a list?

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Heinz Marketing

JUNE 21, 2021

It is something I have learned the hard way in previous experiences, there is so much you can do yourself and in a small organization you have limited resource. Every resource counts. And to that point, I want to say is that sometimes, I think a common mistake I see is hiring junior resources. There is no backup. Matt: Yeah.

Work Management 82

Work Management Peer-to-peer Marketing Management Account Based Marketing 82

6sense

JANUARY 20, 2022

This past December, I delivered an address at Breakthrough — our annual customer conference — where I talked about how we are in “rarefied air.” We see a continuing trend of marketing increasing spend on data as well as traditional data providers adding functionality, and traditional app vendors coming to market with data baked in. .

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

chiefmartech

JANUARY 30, 2017

Bring in some examples of your work — maybe a marketing dashboard you put together, or your Stackie , or a high-level view of your personalization strategy, or a presentation you gave to get resources for martech in your current company. Martech folks can have great aptitude and attitude. Be prepared to show and explain your work.

Marketing Proposals 40

Marketing Proposals CMO Click Rate Conference 40

Hubspot

MARCH 23, 2018

In my experience, sales reps can achieve this by standing up and doing sales calls in a main common space, instead of hiding in a cubicle or a conference room. Even if you take care of customers but neglect honing your skills and attitude as a sales practitioner, you won’t go as high as you could. Use emphasis wisely.

Tips 101

Tips Ideal Customer Profiles Case Studies Storytelling 101

Customer Experience Matrix

SEPTEMBER 13, 2023

The latest in this series of prompt-generated presentations started when I noticed that the title shown in a conference agenda didn’t match the speech I had prepared. This requires a cooperative rather than a controlling attitude among marketers. How would I even know? So my first bit of advice is: Get one.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Martech

JANUARY 20, 2022

Allocating resources to making connections. In addition, 1-to-1 meetings arranged between vendors and participants may be offered as a component of virtual events or may be the entirety of the programming. Conferences,” on the other hand, are predominantly educational sessions and keynotes. Virtual event “networking.”

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141