Remove attitudes vendor integrations
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HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference

Customer Experience Matrix

HubSpot held its annual INBOUND conference in Boston last week. With relatively modest product news, the most interesting announcements at the conference were probably about HubSpot’s alliances. Both integrations were presented as first steps towards deeper relationships.

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. I heard at least one vendor say her system worked this way and it's just fine, although I suspect it may have a little more central storage than she described.

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Rarefied Air

6sense

We’ll continue to up our investments in the people and technology we need to deliver against our aggressive product roadmap vision and innovation strategy, including integrating recently acquired Fortella and Slintel. With this new round of funding, we’ll further expand operations into EMEA, Australia, and other international markets.

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Interviewing for a martech role when the interviewer doesn’t understand martech

chiefmartech

Martech folks can have great aptitude and attitude. Here’s an example: “I did a vendor selection for a journey orchestration engine and needed to find a tool that integrated best with all of the other data we had.” Readers: Erica is on the board of advisors of the MarTech conference.

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Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing

Customer Experience Matrix

The latest in this series of prompt-generated presentations started when I noticed that the title shown in a conference agenda didn’t match the speech I had prepared. This requires a cooperative rather than a controlling attitude among marketers. How would I even know? So my first bit of advice is: Get one.

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Virtual events: The ultimate marketers’ guide

Martech

In addition, 1-to-1 meetings arranged between vendors and participants may be offered as a component of virtual events or may be the entirety of the programming. Conferences,” on the other hand, are predominantly educational sessions and keynotes. Webinars , which have been produced since the 1990s, are one variety of virtual event.

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9 Top-Notch Industry Conferences No Marketer Should Miss

Hubspot

We have all been to some seriously yawn-inducing marketing conferences. But that's not how marketing conferences need to be! Problem is, it's hard to sort through the clutter; how do you know whether the conference you're signing up for is a total dud? This event takes place October 15-18th, 2012 in Las Vegas.