article thumbnail

Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + Research shows that 92 percent of people hesitate to do business with a company that has less than four stars on Google. Astroturfing – Or The Art of Masquerading. Astroturfing can be used by competitive rivals who upload fake reviews trashing other suppliers in the same field.

article thumbnail

How to avoid the martech black hole and ride the crest of change

Martech

Further, the research confirms that most marketing leaders recognize they don’t have the people to operate these complex black hole martech stacks. You’re not alone if you’re as confused as a goat on an astroturf right now. The same applies to your martech stack. There’s a tool for everything.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best practices for social media shilling

Biznology

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Why not fake the whole thing? How do I know?

article thumbnail

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. It can authenticate app ratings and reviews from real users to prevent astroturfing. After all, we live in the so-called API economy.

article thumbnail

Your online reputation should be a culmination of you

Biznology

I cannot because Google is only 20% research librarian any more. And since Google is once bitten, twice shy over all of the times Google’s been hurt before by all those one-night stands with spammers, astroturfers, phishers, and the like, Google is looking more and more for a nice guy, a girl next door. See what I mean?

article thumbnail

PR and Blogging Outreach: Practical Tips

WebMarketCentral

I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreach—both traditional media and blogging.

PR 20