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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + 8 Tips for Effective Online Reputation Management. Keep These Tools on Your Reputation Management Workbench. That’s the reason online reputation management has evolved to become a specialized service. . + The Importance of a Brand’s Online Reputation. More opportunities.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers.

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Your online reputation should be a culmination of you

Biznology

Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. A good reputation online is an essential marketing strategy (biznology.com). It’s about layering.

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

Informative or rants? And after Edelman's recent blog fiascos (no link needed, just search on Edelman, blog fiasco and you'll get thousands of results) and Comcast's recent astroturfing incident , I wouldn't recommend ghostwriting a blog on behalf of a client. a webcasting and rich media marketing solutions provider.

PR 20
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I was a teenage Russian troll OG

Biznology

In my early and mid-thirties I worked for New Media Strategies (NMS). I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.