THE HACKIES: 6 areas to make your martech stack work with people, processes and data
chiefmartech
APRIL 12, 2017
This article is a guest post by Jesus Hoyos of Solvis Consulting. We are not talking about sales, marketing, or customer service, but processes of relationships where there is an engagement with dynamic journeys — where the customer is in control, not the enterprise. you need to have a complete journey mapping of the experiences.
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