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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. So there's another component here where we can utilize those contextual signals within our first-party data. How frequently do they buy the shoes?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

This article is intended to help marketers navigate the complex world of marketing technology. Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. But fear not!

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

Marketing Automation One of the major drivers behind professional services marketing’s turn toward science is the development of technological solutions that dramatically change the day-to-day practice of marketing. For many professional services marketers this is a tough hill to climb.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM. Demandbase.

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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

I focused on getting a job in either management consulting or investment banking. I thought investment banking would be harder and I had been fascinated with Wall Street (I started an IRA when I turned 18 and traded stocks in college), so I took a job in the San Francisco office doing investment banking, focused on the technology industry.

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Top SEO Agency Software for Success in 2021

Single Grain

Using the best SEO agency software will make the road to client success a lot easier, but you must know which tools to use: too many and your time is wasted learning each new software, too few and your time is wasted by extensive manual labor. What Software Do SEO Agencies Need? What Software Do SEO Agencies Need?

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Digg - Digg is a social news website that allows members to submit and vote for articles.